Eric Roza, a former technology CEO and the owner of the CrossFit Sanitas gym in Boulder, bought the CrossFit brand earlier this year, and now the popular fitness brand will be headquartered in Boulder…

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Imagine taking a deep breath and going ‘ALL IN’ on an idea too large to really wrap your head around and small enough that makes life easier all at the same time. Jeremy and Adriana Nelson did just that with Roll Recovery! “Our mission was to create exceptionally designed, functional tools, unlike anything on the […]

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